NNPA NEWSWIRE — In more than 100 cities across the United States, seminars and one-on-one sessions will empower communities with steps towards homeownership, property investment, starting...
NNPA NEWSWIRE — In the quest for representative content, 73% of Black American audiences pay for three or more streaming services. Black audiences also feel that...
NNPA NEWSWIRE — Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on Representation on TV study found that...
NNPA NEWSWIRE — Data culled from multiple studies revealed that Latinx business owners fell by 32 percent and Asian business owners dropped by 26 percent. Meanwhile,...
NNPA NEWSWIRE — The media company that for decades was known as Radio One Inc. for its stable of radio stations across the country, changed its...
By Charlene Crowell (Deputy Communications Director, Center for Responsible Lending) It’s that time of year again when auto dealers try to make room in their showrooms...
By Freddie Allen Senior NNPA Washington Correspondent WASHINGTON (NNPA) – Acquanetta Pierce Glass, president and CEO of Avance Communications in Detroit, Mich., used last year’s Nielsen...
By Cheryl Pearson-McNeil NNPA Columnist With a current buying power of $1 trillion, manufacturers and marketers should be paying careful attention to the shopping patterns...
By Charlene Crowell NNPA Columnist A recent consumer survey shows that support for financial regulation, including the Dodd-Frank Wall Street Reform Act and the Consumer...
By Cheryl Pearson-McNeil NNPA Columnist I have a black belt in retail therapy, so I was thrilled when I first saw Nielsen’s new in-depth report, Brick by...
By Cheryl Pearson-McNeil NNPA Columnist I believe our future is in good hands, despite what recent news headlines would have us otherwise believe. You are...
By Cheryl Pearson-McNeil NNPA Columnist Did you know that tens of thousands of new products are introduced to consumer markets around the world every...