(USA Today) – Fast-food’s magic price point — widely regarded as $5 — may be about to jump to $6.
Subway, which created the $5 Footlong deal as a way to entice customers during the heart of the recession, on Saturday will nationally roll out a new value meal twist. This one, dubbed Simple $6 Menu, features six of its core sandwiches that will be sold in 6-inch versions along with a 21-ounce fountain drink and bag of chips for $6.
That’s a savings of about 75 cents to $2, depending on the market.
The deal is not a limited-time promotion but a new addition to the menu for the privately held fast-food chain. Unlike the burger giants that more typically offer a burger, fries and soft drink as their value offerings, Subway says its new value deal has some healthier options, since three of them are from its “Fresh Fit” sandwich menu.