Business
Starbucks Teams Up With Spotify For In-Store Music, Loyalty Program
In this July 11, 2013 file photo, a man drinks a Starbucks coffee in New York. (AP Photo/Mark Lennihan, File)
(Fox Business) – Starbucks is partnering with Spotify to bring the music service’s playlists to all of its U.S. retail locations this fall, the two companies announced Monday afternoon.
All 150,000 U.S.-based Starbucks retail employees will receive a Spotify Premium account as part of the partnership, and the music service will also plug into the Starbucks rewards program.
Starbucks employees, as well as customers who have signed up for the coffee chain’s rewards program, will be able to influence in-store music programming, according to the announcement. Starbucks rewards members will also have the opportunity to earn rewards points while using Spotify.
Starbucks will initially bring the partnership to its 7,000 company-owned stores in the U.S., but plans to eventually expand to Canada and the U.K. as well.
