Technology
Sprint, T-Mobile Escalate War for New iPhone Customers
In this Sept. 9, 2015 photo, people look over the new Apple iPhone 6s models during a product display following an Apple event in San Francisco. Photography gets even better with Apple’s new iPhones, making them worth getting for $100 more than last year’s models.(AP Photo/Eric Risberg)
Eli Blumenthal, USA TODAY
(USA Today) – An iPhone 6S for a single dollar? That’s at the heart of an aggressive promotion from Sprint, which comes on the heels of a similar $5 monthly plan from rival T-Mobile.
It’s all part of the smaller national carriers’ plan to woo new customers from their larger competitors,Verizon Wireless and AT&T.
The details: On Thursday Sprint announced it would be offering an “iPhone Forever” plan for as little as $1 a month for the 16 gigabyte iPhone 6S, or $5 a month for 16GB iPhone 6S Plus. There’s no upfront fee but you’ll have to trade in an iPhone 6.
Larger capacity 64GB versions of the new iPhones will fetch $5.77 per month for the 6S and $9.77 for the 6S Plus, both with trade-ins of an iPhone 6.
A day earlier, T-Mobile said it would offer the 16 GB iPhone 6S for $5 a month with no upfront cost to customers, or the 16GB 6S Plus starting at $9 a month, also with no upfront cost. To qualify, buyers would have to trade in an iPhone 6 or 6 Plus orSamsung Galaxy S6, S6 Edge, Note 5 or S6 Edge+.
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