Technology
Salesforce Wants to Dominate Internet of Things, Benioff Says in Keynote
Marco della Cava, USA TODAY
SAN FRANCISCO (USA Today) – Marc Benioff’s big address to the thousands gathered for his Salesforce annual conference Wednesday featured Hawaiian conch-blowing, a Stevie Wonder performance, and a guy dressed like a lightning bolt.
But for all the showmanship, the two-hour presentation boiled down to pure business. The message: the world is imploding with data, and Salesforce intends to be the dominant cloud-based data synthesizer to help companies increase sales.
“With the Internet of Things, I’m more connected than ever,” Benioff told the crowd at the city’s Moscone Center, channeling a bit of Steve Jobs’ mojo as he acted as combination emcee and company cheerleader. “It’s truly a customer revolution.”
With services such as Salesforce IQ for Small Business and a new Internet of Things Cloud, whose launch partner is Microsoft, Benioff made clear his intent to drive new customers to Salesforce by promising real-time data analytics in a world where consumers expect personalized experiences from their favorite companies.
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