Rush Limbaugh and his ‘Black Bond’ Outrage

Idris Elba in "Luther"
Idris Elba in "Luther"
Idris Elba in “Luther”

(BBC) – The prospect of Idris Elba eventually replacing Daniel Craig as the next James Bond went from hypothetical internet speculation to something more substantial last week, when the Daily Beast uncovered an interesting nugget in the piles of hacked Sony emails.

“Idris should be the next Bond,” Sony Pictures chair Amy Pascal wrote, reportedly to a fellow studio executive.

That was enough to set conservative commentator Rush Limbaugh into a tizzy. Bond, he said on his radio programme last week, has a distinct ethnic profile that Mr Elba, who is black, doesn’t fit.

“He was white and Scottish, period. That is who James Bond is,” Limbaugh said, adding: “I know it’s racist to probably even point this out.”

“But the franchise needs to get with it, right?” he continued. “The franchise needs to get hip. The franchise needs to get with the 21st Century. That’s right. We had 50 years of white Bonds because Bond is white. Bond was never black.”

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