Business
New Name, Logo for Fiat-Chrysler
[IOL Motoring Industry News]
Milan, Italy – Having just completed the purchase of Chrysler, Fiat is changing its corporate name to “Fiat Chrysler Automobiles”.
Fiat chairman John Elkann said the name change heralded “a new chapter”.
“A journey that started over a decade ago, as Fiat sought to ensure its place in an increasingly complex marketplace, has brought together two organisations each with a great history in the automotive industry and different but complementary geographic strengths,” he said.
“FCA allows us to face the future with a renewed sense of purpose and vigor,” he added.
