FILE – In this May 11, 2014 file photo, fans watch the opening ceremony of the League of Legends season 4 World Championship Final between South Korea against China’s Royal Club, in Paris. The next ally in competitive gaming’s fight for mainstream awareness might be marketers. At an invite-only gathering of marketing executives Wednesday, May 7, 2015, representatives from companies like State Farm and McDonald’s were looking to esports to potentially capture new consumers. (AP Photo/Jacques Brinon, File)

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