NBCs Olympic Bet

NBCs Olympic Bet

In this July 30, 2008 file photo illustration, a silhouetted coaxial cable with the Comcast Corp. logo in the background is seen in Philadelphia. (AP Photo/Matt Rourke, file)

FILE – In this July 30, 2008 file photo illustration, a silhouetted coaxial cable with the Comcast Corp. logo in the background is seen in Philadelphia. At first blush, NBC’s $4.4 billion winning bid for the next four Olympic Games _ a billion more than its closest competitor _ was an example of overpaying for an event on which it lost hundreds of millions of dollars. (AP Photo/Matt Rourke, file)

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