Windows Becomes the Latest Best Buy Store-In-Store

Windows Becomes the Latest Best Buy Store-In-Store

Major electronics retailers are finding advantage in having a destination where trained sales staff can explain its products to shoppers.
Major electronics retailers are finding advantage in having a destination where trained sales staff can explain its products to shoppers.

[THE NEW YORK TIMES]

Microsoft has unveiled plans for “store-within-a-store” sections in Best Buy stores, becoming the latest major consumer electronics maker to acknowledge advantages of the brick-and-mortar format.

The sections will begin opening this month and offer Windows-based PCs, tablets, Xbox and accessories, as well as trained staff to explain Windows 8 to customers.

All of the Microsoft mini-stores are expected to be set up in about 600 Best Buy locations in the U.S. and Canada by early September, around the same time analysts expect a free update to Windows 8 to be released.

Read more about the Windows-Best Buy partnership at The New York Times.