What your zip code reveals about you

Some retailers sell consumer information back to the data brokers which then sell it to other companies.

[CNN MONEY]

Every time you mindlessly give a sales clerk your zip code at checkout, you’re giving data companies and retailers the ability to track everything from your body type to your bad habits.

That five-digit zip code is one of the key items data brokers use to link a wealth of public records to what you buy. They can figure out whether you’re getting married (or divorced), selling your home, smoke cigarettes, sending a kid off to college or about to have one.

Find out why stores want your zip code at CNN Money.