What Will Apple Unveil at the iPhone 6 Event Next Week?

What Will Apple Unveil at the iPhone 6 Event Next Week?

In this Wednesday, Nov. 20, 2013, file photo, the Apple logo is illuminated in the entrance to the Fifth Avenue Apple store, in New York. Six weeks ago, the iPhone and iPad maker announced plans to split its stock for the first time in nine years. Since then, Appleís shares have surged more than 20 percent. The stock split helped renew investor interest in Apple Inc., already the worldís most valuable company. (AP Photo/Mark Lennihan)
In this Wednesday, Nov. 20, 2013, file photo, the Apple logo is illuminated in the entrance to the Fifth Avenue Apple store in New York. (AP Photo/Mark Lennihan)

(CNet) – With a week to go until Apple is expected to unveil the long-expected and much-discussed iPhone 6, the rumor mill is being dialed up to 11. In this piece I want to take a more careful and conservative look at things, and see if we can’t bring expectations levels back down to planet earth.

What do we officially know so far?

Very little. In fact, almost nothing.

We know that Apple is to hold an event on September 9, and that event will be held in Apple’s home city of Cupertino, California at the Flint Center for the Performing Arts, the venue where the Mac was originally unveiled back in 1984.

That’s it. Feel free to stare at the official invite like it’s one of those magic eye pictures and see what you think it means. Personally, I’ve got better things to do with my time.

READ MORE