Twitter Now Lets Marketers Target Audience Using Email Addresses, User IDs

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[Techie News]

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Twitter, on Wednesday, announced the introduction of new capabilities including email addresses and user ID based targeting under its recently launched Tailored Audiences programme for ad retargeting.

Kelton Lynn, Revenue Product Manager, in a blog post explained that the new new additions will help advertisers to target Tailored Audiences, either through using a customer relationship management database or using lists of Twitter usernames or user IDs.

Also, advertisers will be able to exclude certain audiences from their advertising by using email addresses and user IDs, said Lynn.

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