The Rise of a New Smartphone Giant: China’s Xiaomi

The Rise of a New Smartphone Giant: China’s Xiaomi

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HONG KONG (New York Times) — In China, the smartphone battle used to be Samsung versus Apple. But not anymore.

Over the summer, a Chinese company, Xiaomi, took the No. 1 position in China’s competitive market and became the world’s third-largest phone maker in the process.

Founded in 2010 as a lean start-up to sell smartly designed phones at cheap prices over the Internet, Xiaomi was decidedly late to the game. Its first handset came out around the time of the iPhone 4S.

But a clever social media strategy and a business plan that emphasized selling services that work on the phone helped Xiaomi build frenzied support from young and trendy Chinese.

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