The car is the next great proving ground for communications technology, General Motors Co Chief Executive Dan Akerson said on Thursday.
The automobile will become a major platform for tech “and one with far better battery life than an iPhone,” he said in prepared remarks to the Chief Executives’ Club of Boston.
Developing better in-car technology is critical for automakers like GM to attract younger, tech-savvy buyers. If they can pull it off, the companies will generate new sources of revenue and boost profit margins. One approach may be for GM to sell advertising within the car itself, Akerson said last month.
Read more about communications technology in cars at Reuters.