Target Launches Image Recognition Shopping App To Boost Sales

In this Dec. 19, 2013, file photo, a passer-by walks near an entrance to a Target retail store in Watertown, Mass. (AP Photo/Steven Senne, File)
In this Dec. 19, 2013, file photo, a passer-by walks near an entrance to a Target retail store in Watertown, Mass. (AP Photo/Steven Senne, File)
In this Dec. 19, 2013, file photo, a passer-by walks near an entrance to a Target retail store in Watertown, Mass. (AP Photo/Steven Senne, File)

(HNGN) – Target’s new shopping app called “In A Snap” allows shoppers to simply scan the item in its magazine and purchase.

Target, the second largest discount retailer in the United States after Wal-Mart, is keeping pace with technology and has introduced a new app that allows shoppers to purchase items by scanning magazine ads using their smartphones.

The “In a Snap” app uses the latest image recognition technology to make shopping extremely simple.

Target’s “In a Snap” app will be made available to shoppers this month. The smartphone app will recognize images in magazine ads published in the company’s home décor magazines such as Architecture and Real Simple. But the app is still in its test phase and is limited to scanning just magazine ads. When the app recognizes the image, it gets added to the Target shopping cart for purchase, NY Post reports.

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