“The initial goal of the Diversity Volume Leadership Awards was to create awareness within the U.S. auto industry of the top vehicles purchased by ethnic consumers, women, LBGT consumers and ethnic millennials,” said Marc Bland, vice president of diversity and inclusion, IHS Markit.
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PRESS ROOM: National Association of Minority Automobile Dealers and IHS Markit Honor the Power of Multicultural Automotive Buyers with the Fourth Annual Diversity Volume Leadership Awards

NNPA NEWSWIRE — “Some thirty percent of new vehicle purchases are made by multicultural consumers but only six percent of dealerships are minority owned,” said National Association of Minority Automobile Dealers (NAMAD) President Damon Lester. “That means 18,000 dealerships exist in the USA and just 1,100 are minority owned.” […read more]