Op-Ed

What’s in our Shopping Carts?

By Cheryl Pearson-McNeil NNPA Columnist   With a current buying power of $1 trillion, manufacturers and marketers should be paying careful attention to the shopping patterns of African-American consumers. The latest report on Black consumers, Resilient, Receptive and Relevant: The African-American Consumer 2013 Report, illustrates Read More

Op-Ed

Black Consumers Remain Strong Supporters of Dodd-Frank

By Charlene Crowell NNPA Columnist   A recent consumer survey shows that support for financial regulation, including the Dodd-Frank Wall Street Reform Act and the Consumer Financial Protection Bureau (CFPB), is strong. Nearly five years after America’s financial meltdown, a nationwide summer survey of likely Read More

Op-Ed

Shopping ‘til We Drop

By Cheryl Pearson-McNeil NNPA Columnist I have a black belt in retail therapy, so I was thrilled when I first saw Nielsen’s new in-depth report, Brick by Brick: the State of the Shopping Center, because it confirms two very important things:  our economy is growing stronger because Read More

Op-Ed

Consumer Power has no Age Limit

By Cheryl Pearson-McNeil NNPA Columnist   I believe our future is in good hands, despite what recent news headlines would have us otherwise believe.  You are as familiar as I am with the barrage of negative stories of violence, drugs, teen pregnancy, bullying and other Read More

Op-Ed

Power at your Fingertips

  By Cheryl Pearson-McNeil NNPA Columnist   Did you know that tens of thousands of new products are introduced to consumer markets around the world every year? It could be a new flavor of ice cream, a fancy new electronic gadget or the latest shade Read More