National

Proposed Tobacco Settlement Excludes Black Media

By George E. Curry NNPA Editor-in-Chief WASHINGTON – The U.S. Justice Department and the Tobacco-Free Kids Action Fund have reached an agreement with the four major tobacco companies that requires them to spend more than $30 million advertising with the three major television networks and Read More

Technology

Twitter’s ‘tailored ads’ know more about you

[CNET] Twitter will soon show its U.S. users ads based on the Web sites they’ve previously visited. Wednesday, the information network formally announced that it is experimenting with a new ad type it calls “tailored ads.” With the units, advertisers can upload browser cookie IDs Read More

Op-Ed

There’s Power in the Purse

By Cheryl Pearson-McNeil NNPA Columnist   Depending on the day, what you’re reading or who you’re listening to, the economy is either still in the tank, in recovery, getting worse or is on the upswing.  Whatever the fluctuating state of the American economy, money is being spent.  Read More

Business

Few NYC Ad Dollars Spent on Ethnic Media

[THE NEW YORK CARIB NEWS] The Center for Community and Ethnic Media, which is housed at the CUNY Graduate School of Journalism, is releasing a report today on the advertising practices of New York City’s government. The report documents how little of the city’s ad Read More