T-Mobile Trumpets $100 Family Plan to Undercut AT&T, Verizon and Sprint

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(Fierce Wireless) – T-Mobile US (NYSE:TMUS) is launching a new family plan promotion that undercuts similar plans from other carriers by around $60 per month for a family of four.

From July 30 through Sept. 30, customers who sign up for T-Mobile’s Simple Choice plan can get four smartphone lines with unlimited voice and texting and up to 10 GB of LTE data, or 2.5 GB each, for $100 per month.

However, customers who sign up for those plans will only be able to take advantage of the offer until Jan. 2, 2016. After that date, customers will be reduced to 1 GB of data per line.

T-Mobile’s $100 per month price tag also does not include the cost of a device.

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