Business
Surge, Everyone’s Favorite ’90s Soda, is Back, and it’s Already Selling Like Crazy
(Photo by Magnus Kolstad/Flickr/Creative Commons license)
Roberto A. Ferdman, THE WASHINGTON POST
(The WashingtonPost)—Coca-Cola has a little surprise for ’90s nostalgics: Surge soda, the company’s equivalent to Mountain Dew, is back.
The global soda giant began selling the “fully loaded citrus soda” on Monday, more than 12 years since the brand was discontinued. The relaunch is part of a combined effort with Amazon.com, the only place where 12-packs of 16-ounce cans are being sold.
“SURGE is back!” the product landing page reads.
It’s also selling like crazy. Amazon ran out of initial supplies of Surge only hours after Coca-Cola first announced the re-release Monday morning, according to the Huffington Post. Amazon managed to restock its supply of the novelty soda, but not for long— as of Tuesday afternoon, the online retailer is once again out of Surge. Customers can sign up to receive an e-mail once the soda is in stock again.
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