Starbucks to Enter Yogurt Business

Starbucks to Enter Yogurt Business

[USA Today]

Starbucks

Starbucks has big plans for you to enjoy a big spoonful of designer yogurt with its designer coffee drinks.

The coffee kingpin Tuesday announced plans to strategically align with French yogurt maker Danone and create yogurt products labeled with the Starbucks-owned Evolution Fresh brand.

The yogurt, dubbed “Evolution Fresh, inspired by Dannon,” will be sold in Starbucks stores by 2014 and will hit major grocery stores by 2015.

The first co-created product will be a ready-to-eat Greek yogurt parfait. Greek yogurt is strained to remove the excess whey, giving it a higher protein content — and a thicker feel — than regular yogurt.

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