PRESS RELEASE: NNPA and NAHP Join Forces on Capitol Hill to Advocate for Greater Inclusivity in All Federal Government Advertising Spending

PRESS RELEASE: NNPA and NAHP Join Forces on Capitol Hill to Advocate for Greater Inclusivity in All Federal Government Advertising Spending

FOR IMMEDIATE RELEASE: MARCH 11, 2016

Contact: Claudette Perry at cperry@nnpa.org or Belzi Palencia at belzi@elmundous.com

Strategic Alliance Between African American and Hispanic American Newspaper Publishers Supports Full Voting Rights and Statehood for DC, and a Request that Congresswoman Eleanor Holmes Norton Will Ask the U. S. General Accounting Office (GAO) to Research and Produce a Report on Advertising Contracts and Subcontracts with African American, Hispanic American and other People of Color Owned Newspapers and Media Businesses by All Federal Agencies

(WASHINGTON, DC) March 11, 2016: The National Newspaper Publishers Association (NNPA) and the National Association of Hispanic Publications (NAHP) have joined together to form a national strategic alliance. We are pleased to assemble on the West Front of the U. S. Capitol on Friday, March 11, 2016 at 9:30 AM and to be joined by Congresswoman Eleanor Holmes Norton (D-DC).

The NNPA, the leading non-partisan trade association of the more than 205 African American-owned community newspapers throughout the United States, along with the NAHP, a non-partisan trade advocacy organization representing the nation’s leading Spanish language publications, have a combined total reach of over 43 million readers per week across the United States.

“With close to 97 million African Americans and Hispanics in the U.S. today, representing 33% of the total population, this consumer segment demands attention,” said Martha Montoya, VP of the NAHP. “The buying power of the African American and Hispanic communities, currently at over $2.3 trillion combined, continues to outpace the national average.”

Washington, D.C. Congresswoman Eleanor Holmes Norton (first row, 3rd from right) poses for a picture on the steps of the U.S. Capitol with members of the National Newspaper Publishers Association and the National Association of Hispanic Publications. The congresswoman joined the groups for a press conference on economic inclusion and minority businesses. (Roy Lewis/NNPA)
Washington, D.C. Congresswoman Eleanor Holmes Norton (first row, 3rd from right) poses for a picture on the steps of the U.S. Capitol with members of the National Newspaper Publishers Association and the National Association of Hispanic Publications. The congresswoman joined the groups for a press conference on economic inclusion and minority businesses. (Roy Lewis/NNPA)

 

“This historic media alliance is a gigantic step for our two organizations,” said Dr. Benjamin Chavis, President and CEO of the NNPA. “We believe our working together has tremendous potential mutual benefits in today’s marketplace. We are grateful that Congresswoman Eleanor Holmes Norton will ask the General Accounting Office (GAO) to conduct a timely research and to issue a report on advertising contracting and subcontracting with African American and Hispanic American owned newspapers and media companies by all federal agencies. We salute and appreciate Congresswoman Norton’s leadership and service to our communities.”

“This task force also marks a historic partnership between the NNPA and NAHP, the nation’s most influential publishing organizations that are currently led by women. Martha and I have a shared vision and commitment to empower our communities by strengthening the voices of the media we serve,” said NNPA Chair Denise Rolark Barnes.

The NNPA and the NAHP will also launch a massive nonpartisan national Get-Out-The-Vote (GOTV) campaign for the remainder of 2016 to increase civic participation in our mutual communities.

ABOUT THE NATIONAL NEWSPAPER PUBLISHERS ASSOCIATION
NNPA is a trade association of the more than 200 African American-owned community newspapers from around the United States. As the largest and most influential Black-owned media resource in America, NNPA delivers news, information and commentary to over 20 million people each week.

To learn more about the National Newspaper Publishers Association, visit http://www.nnpa.org/.

ABOUT THE NATIONAL ASSOCIATION OF HISPANIC PUBLICATIONS
The National Association of Hispanic Publications is a non-partisan trade advocacy organization representing the leading Spanish language publications serving 41 markets in 39 states, the District of Columbia and Puerto Rico, with a combined circulation of over 23 million.

To learn more about the National Association of Hispanic Publications, visit http://www.nahp.org/.