Obamacare blitz: Can US persuade young ‘invincibles’ to buy health coverage?



In Oregon, folk singers croon about the state’s health insurance exchange in artsy television ads. Connecticut is passing out “Get covered” sunscreen at the beach, and a Colorado poster features a young man with a “winner” medal, fists pumped, and the slogan “When insurance companies compete, the only winner is you.”

The federal government and states in support of theAffordable Care Act (ACA), better known as Obamacare, are banking on finding a winning strategy to ensure enough young Americans sign up for the state insurance exchanges, set to open Oct. 1, to keep rates low as promised.


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