FOR IMMEDIATE RELEASE
For more information, please contact:
Luis Roberto Castelló
Flowers Communications Group
MILLER LITE TURNS GREAT FRIENDS INTO GREAT BUSINESS PARTNERS
Miller Lite Launches New Business Plan Competition, Tap the FutureTM;
Business Partners to Compete for $400K Prize Pool
CHICAGO (June 13, 2013) – Miller Lite is turning great friends into business partners through Miller Lite Tap the FutureTM , a business competition pitting teams of entrepreneurs against each other for a prize pool of $400,000 in business grants. Competitors will have a chance to pitch and receive advice from some of the sharpest business minds in the country, including Daymond John, also known as “The Shark” from ABC’s “Shark Tank,” and other inspirational entrepreneurs.
“Many of today’s greatest companies were started by a group of friends with a good idea, which is what Miller Time is all about: great times with good friends,” said Steve Canal, MillerCoors manager of community commerce and partnerships. “Miller Lite Tap the Future will provide the tools and funds to help bring those ideas to life. It’s an exciting program that celebrates great friends coming together to create great businesses.”
Business partners will compete in a three-phased contest:
- Starting today through Aug. 1, 2013, entrepreneurs 21 and older will be able to submit their business information through www.MLTaptheFuture.com.
- Twenty-five semifinalists will be selected to compete in live pitch events in Atlanta, Chicago, Dallas, Philadelphia and Phoenix. John and a panel of expert judges will select one business in each city to win $20,000 and advance to the national finals.
- The top five winners from each market will present before a national panel of judges as Miller Lite Tap the Future finalists. One team will win the grand prize: a $250,000 business development grant.
Additionally, consumers can vote online for their favorite team. The five teams with the most fan votes will be awarded $10,000 each.
Sitting alongside “The Shark” will be other inspirational entrepreneurs who all started successful businesses with close friends. The group of inspirational judges includes Aaron Firestein and Raaja Nemani, cofounders of BucketFeet which produces shoes designed by artists from around the world; Lance Rios, founder of Hispanic communication platform Being Latino; Roberto Torres, Luis Montanez and Chris Findeisen, creators of made-in-America apparel brand Black & Denim; and Sulaiman Sanni and Ben Lamson, creators of the crowdfunding website WeDidIt.
Miller Lite also will align with community partners that focus on entrepreneurship and technical resources, including the United States Hispanic Chamber of Commerce, Milwaukee Urban League, Chicago Urban League, Urban League of Greater Dallas and North Central Texas, the Florida State Hispanic Chamber of Commerce and the National Association for Asian American Professionals.
For official rules and information, visit www.MLTaptheFuture.com, Facebook.com/MillerLite or follow @MillerLite on Twitter.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
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