Microsoft to Get Rid of Nokia and Windows Phone Brands?

A man shows the new Lumia 830, left, and 730, right, smart phones during a Microsoft Nokia presentation event at the consumer electronic fair IFA in Berlin, Thursday, Sept. 4, 2014. (AP Photo/Markus Schreiber)
A man shows the new Lumia 830, left, and 730, right, smart phones during a Microsoft Nokia  presentation event at the consumer electronic fair IFA in Berlin, Thursday, Sept. 4, 2014. (AP Photo/Markus Schreiber)
A man shows the new Lumia 830, left, and 730, right, smart phones during a Microsoft Nokia presentation event at the consumer electronic fair IFA in Berlin, Thursday, Sept. 4, 2014. (AP Photo/Markus Schreiber)

(CNet) – Microsoft has already made it clear that it’s planning to phase out the Nokia name in its mobile products, and a newly leaked internal document confirms just that. The document, which was obtained by tech blog GeeksOnGadgets, reportedly says upcoming Nokia Lumia devices will soon be branded as just “Lumia.”

This doesn’t come as much of a surprise, however. In April, former Nokia CEO Stephen Elop — who is now the head of Microsoft’s devices group — said that he doesn’t see the Nokia name sticking around for long at Microsoft.

“Nokia as a brand will not be used for long going forward for smartphones,” Elop said in a Q&A on Microsoft Mobile’s Conversations blog. “Work is underway to select the go-forward smartphone brand.”

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