Lancome Taps Lupita Nyong’o as New Face

This Feb. 26, 2014 file photo shows actress Lupita Nyong'o at LoveGold Honors Academy Nominee Lupita Nyong'o in West Hollywood, Calif. The Mexican-born Kenyan will be the first black ambassador for Lancome, which features Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. (Photo by Richard Shotwell/Invision/AP, File)
In this Jan. 12, 2014 file photo, Lupita Nyong'o arrives at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel, in Beverly Hills, Calif. The Mexican-born Kenyan will be the first black ambassador for Lancome, which features Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. (Photo by Jordan Strauss/Invision/AP, File)
In this Jan. 12, 2014 file photo, Lupita Nyong’o arrives at the 71st annual Golden Globe Awards at the Beverly Hilton Hotel, in Beverly Hills, Calif. The Mexican-born Kenyan will be the first black ambassador for Lancome, which features Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. (Photo by Jordan Strauss/Invision/AP, File)

NEW YORK (AP) — The fashion and beauty industry’s love affair with Lupita Nyong’o continues: The Oscar winner has been named the new face for Lancome.

The Mexican-born Kenyan will be the first black ambassador for the brand, which features Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. In a statement Friday, Nyong’o said she was proud to represent Lancome, adding “beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”

It’s the first major endorsement deal for the 31-year-old, who won the best-supporting Oscar for her role in “12 Years a Slave.” Her striking beauty and fashion sense made her the It Girl for the Hollywood awards season.

Lancome ads featuring Nyong’o will start appearing this summer.

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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