How loyalty programs took over my life

How loyalty programs took over my life

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[THE WASHINGTON POST]

I am having a hard time being loyal to all my loyalty programs. I have frequent flyer/buyer/rider/sleeper/eater cards with two airlines, three hotel chains, a grocery store, two booksellers, one drug store, a coffee chain, a salad place, an office supply store, a credit card, a Vegas casino, a yogurt shop, a steakhouse, a diner, a sporting goods store, an online travel agency, a dining reservations site, a railroad, a smoothie stand, and a boot store in Tucson (where I don’t live).

This quick count makes me fairly representative: The research firm Colloquy estimated last year that the number of loyalty programs per U.S. household stands at 22.

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