Business
Few NYC Ad Dollars Spent on Ethnic Media
A recent study showed that New York City’s government only spends about 18 percent of it’s advertising budget in ethnic newspapers.
[THE NEW YORK CARIB NEWS]
The Center for Community and Ethnic Media, which is housed at the CUNY Graduate School of Journalism, is releasing a report today on the advertising practices of New York City’s government.
The report documents how little of the city’s ad budget goes to community and ethnic publications despite their large and devoted readership. The combined circulation of the 95 ethnic newspapers and 80 weekly community papers is about 4.5 million, or 55 percent of the population, yet they receive only about 18 percent of the city’s advertising dollars.
Read more about New York City’s government advertising practices at The New York Carib News.
