Facebook’s foray into email ended Monday, when the social media giant quietly retired the email service that many users didn’t even know existed. Users received a notice saying the @facebook.com email addresses they deployed are going away.
“We’re making this change because most people haven’t been using their Facebook email addresses, and we wanted to make it easier to view all your emails in one place,” the message read.
The company had touted the service as a “Gmail killer” before its launch in 2010. Facebook Messages was first conceived as a tool to subsume email, text messages and chat on Facebook.