Exclusive: Apple Watch Not on Shopping List for 69 Percent of Americans: Reuters Poll

Exclusive: Apple Watch Not on Shopping List for 69 Percent of Americans: Reuters Poll

Apple Event

Alexei Oreskovic, REUTERS

 
(Reuters)—Apple Inc’s new smartwatch may be a tough sell, with 69 percent of Americans indicating they are not interested in buying the gadget, according to a Reuters/Ipsos poll.

However, the survey also showed limited awareness of the watch. The poll was taken after Apple Chief Executive Tim Cook rolled out the product on Monday, and only about half of respondents said they had heard news of the timepiece in the last few days.

Also, in an encouraging sign for Apple, roughly 13 percent of survey respondents who did not own an iPhone said that they would consider buying one in order to buy an Apple Watch, which needs an iPhone to work fully.

 

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