Exclusive: Apple Watch Not on Shopping List for 69 Percent of Americans: Reuters Poll

Apple CEO Tim Cook introduces the new Apple Watch on Tuesday, Sept. 9, 2014, in Cupertino, Calif. Apple's new wearable device marks the company's first major entry in a new product category since the iPad's debut in 2010. (AP Photo/Marcio Jose Sanchez)

Apple Event

Alexei Oreskovic, REUTERS

 
(Reuters)—Apple Inc’s new smartwatch may be a tough sell, with 69 percent of Americans indicating they are not interested in buying the gadget, according to a Reuters/Ipsos poll.

However, the survey also showed limited awareness of the watch. The poll was taken after Apple Chief Executive Tim Cook rolled out the product on Monday, and only about half of respondents said they had heard news of the timepiece in the last few days.

Also, in an encouraging sign for Apple, roughly 13 percent of survey respondents who did not own an iPhone said that they would consider buying one in order to buy an Apple Watch, which needs an iPhone to work fully.

 

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