Nicki Minaj

In this Nov. 2, 2013 file photo, hip-hop artist Nicki Minaj performs onstage at the Power 105.1’s Powerhouse Concert at the Barclays Center in New York. American companies are cashing in on growing demand from women seeking the more curvaceous figures of their favorite stars, like Minaj, who regularly flaunt their fuller rear ends. (Photo by Brad Barket/Invision/AP)

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