Burger King Drops Soft Drinks from Kids’ Meals

Burger King Drops Soft Drinks from Kids’ Meals

A Burger King franchise is seen Thursday, Sept. 2, 2010, in Los Angeles. (AP Photo/Damian Dovarganes)
A Burger King franchise is seen Thursday, Sept. 2, 2010, in Los Angeles. (AP Photo/Damian Dovarganes)

 

(USA Today) – It’s getting tougher for kids to get soft drinks at the fast-food joint.

Burger King has dropped fountain drinks from its kids’ menu boards and they are no longer merchandised as part of Burger King Kids Meals. The stealth, unannounced move late last month by Burger King – under pressures from advocacy groups – follows similar announced moves in recent months by McDonald’s and Wendy’s.

Burger King made the change, “as part of our ongoing effort to offer our guests options that match lifestyle needs,” said Alex Macedo, president of Burger King North America, in an e-mailed statement to USA TODAY. Instead of soft drinks, the BK menu for kids will offer fat-free milk, 100% apple juice and low-fat chocolate milk.

Soft drinks are still an option, but not listed on the Kids Meal menu.

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