Hadley Malcolm, USA TODAY
(USA TODAY)—Black Friday, the frenzied day of holiday season shopping which traditionally begins after Thanksgiving, will launch this year before trick-or-treaters have had a chance to gobble up much of their Halloween candy.
The start of the holiday shopping season begins Saturday, when Amazon (AMZN) and Walmart (WMT) will cut Halloween revelry short by kicking off holiday deals, moving up the usual shopping kickoff day by nearly a month.
They are among several retailers promoting Black Friday deals weeks before the actual event. While Amazon has typically started holiday deals at the beginning of November, this year will feature more products and more frequent deals, says spokeswoman Julie Law. Amazon will increase its deal of the day feature to include two daily deals from Nov. 1 until Dec. 22.