Apple’s Latest Experiment Makes Finding Apps Easier

With more than a million apps available on the App Store, finding the right one is often more troublesome that it needs to be. In an effort to ease that burden, Apple has quietly begun testing a new related search suggestion feature that aids the discovery of new apps, displaying categories similar to your current search term.

For example, when you perform a search for Twitter apps, the App Store displays related listings for “news apps,” “traffic apps” and “photo editors,” queries that loosely match what users might associate Twitter with (okay, maybe not traffic updates).

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