Apple Watch First-Day Pre-Orders Estimated Near 1M

Apple Watch First-Day Pre-Orders Estimated Near 1M

In this Sept. 9, 2014 file photo, the new Apple Watch is modeled during a media event in Cupertino, Calif. Apple CEO Tim Cook has hinted the wearable gadget will be as game-changing as Apple’s revolutionary iPhones and iPads, which have become indispensable accessories for millions around the globe. (AP Photo/Marcio Jose Sanchez, File)
In this Sept. 9, 2014 file photo, the new Apple Watch is modeled during a media event in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez, File)

Laura Mandaro, USA TODAY

 
SAN MATEO, Calif. (USA Today) — Nearly 1 million people placed an order for an Apple Watch on the first day it was available, with most going for the cheapest model, a shopping research firm estimated.

Slice Intelligence said e-receipt data from 9,080 online shoppers indicate 957,000 people in the U.S. pre-ordered the smartwatch on Friday. On average, they ordered more than 1 watch (1.3), spending an average $503.83 a watch. An estimated 62% purchased the less-expensive Sport model.

If they bought the Apple Watch Sport, they spent $382.83 a watch; if they ordered the midtier Apple Watch, they spent $707.04.

 

READ MORE

###