Amazon’s Fire HD 10 Tablet a Rare Misfire for Company

Amazon’s Fire HD 10 Tablet a Rare Misfire for Company

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(Fortune) – There’s amazing value packed into Amazon’s latest tablet, but a slow processor and low resolution sour the deal.

For anyone in the market for a 10-inch tablet—one that can sling media and perhaps even pull occasional laptop duty—Amazon’s new Fire HD 10 demands consideration.

The math alone is compelling: The 16GB model sells for $229.99, while the 32GB version goes for $259.99. At those prices, both models are much cheaper than Apple’s iPad Air, which goes for $399 and $449. Meanwhile, Samsung’s latest tablet offering, the 10-inch Galaxy Tab S2, starts at $499.

The reality, however, is that not everything about the Fire HD 10 is really comparable to those Apple and Samsung models. In crafting a low-cost tablet, Amazon has elected not to compete in two key areas: performance and screen resolution. Depending on your intended plans for the device, those low-end efforts may sabotage your fun.

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