Amazon Fire Phone Not Enticing Enough to Leave Apple, Android

Amazon Fire Phone Not Enticing Enough to Leave Apple, Android

The app that links to shopping on Amazon.com is shown on the new Amazon Fire Phone, Wednesday, June 18, 2014, in Seattle. (AP Photo/Ted S. Warren)
The app that links to shopping on Amazon.com is shown on the new Amazon Fire Phone, Wednesday, June 18, 2014, in Seattle. (AP Photo/Ted S. Warren)

 

(Los Angeles Times) – Amazon.com made its boldest move yet into the electronics hardware business by entering the fiercely competitive smartphone market earlier this month with the release of the Amazon Fire Phone.

The Amazon smartphone is suited with top-of-the-line components and priced to compete with other high-end devices. The Fire Phone is a perfectly capable gadget, but it isn’t so remarkable that Apple or Android owners will jump ship. At best, the device is a convenient choice for devout Amazon shoppers, but at worst, it’s just another fish in a sea of smartphones.

The Amazon Fire Phone looks like an oversized black iPhone with front and back glass panels, curved corners, and a narrow, rectangular build. But it diverges in a couple of ways. The Fire Phone has rubber side edges, prominently features the Amazon logo on its back and it includes a speaker on both its top and bottom sides for stereo sound — a rarity among smartphones.

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