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Entertainment

Box Office Report: ‘Lucy’ Slays ‘Hercules’ with $44 Million Debut

July 28, 2014 Entertainment Comments Off
This image released by Universal Pictures shows Morgan Freeman, left, and Scarlett Johansson in a scene from "Lucy." (AP Photo/Universal Pictures, Jessica Forde)

Morgan Freeman and Scarlett Johansson in a scene from “Lucy.” (AP Photo/Universal Pictures, Jessica Forde)

Lindsey Bahr, ENTERTAINMENT WEEKLY

LOS ANGELES (EW.com)—Hercules‘s muscles were no match for Lucy‘s drug-enhanced brain at the box office this weekend. Audiences turned out in earnest to see the Scarlett Johansson thriller, which earned an expectation-shattering $44 million from 3,173 theaters in its first weekend.

Not only is it director Luc Besson’s biggest opening, Lucy is also a career high for Scarlett Johansson as a lead. Audiences for the original feature were evenly split between genders, 35 percent were under the age of 25, and 29 percent were Hispanic. But even though the EuropaCorp-produced, Universal-distributed project appealed to a wide demographic swath, those who did see the R-rated action film were a little less kind in the exit polls, slapping Lucy with a poor C+ Cinema Score.

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